Publish Content That Both Your Users and Search Engines Will Love
29 July 2013 Leave a comment
Content marketing is focused not on selling, but on communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering consistent, ongoing valuable information. The five main topics of content marketing are:
Create targeted content, which matches the basic issues and needs of your ideal customers (target group). Market and promote that content as widely as possible
- Lifecycle Marketing:
Customers and potential customers go through different stages in the interaction with your business or your products or services. Enter the account and determine different marketing campaigns
- Personalization and customization:
Learn through lead management over time more about the specific needs of your leads and improve your conversion rates significantly through personalized and individualized online conversations and dialogues
- Multichannel and Integrated Online Communication:
User to decide through which online platforms or channels they want to interact with your company
Manage all your content with a central online cockpit (digital marketing tool) that links all online channels. So that you are able to publish the right content at the right time at the right place (the online channel).
Sharing is caring and what is cared for is typically also shared
Providing high quality, useful and relevant content for leads and customers is part of Lead Management and the goal of content marketing.
The whole idea is to develop content that will specifically address your ideal customers. Make sure your marketing content is able to attract exactly the right prospects for your company and products or services and make sure that one-off customers turn into returning customers.
In content marketing, it’s more about publishing the right content at the right place (online marketing tool or channel) and the right time. In order to create value and relevance for your leads and potential customers. So that content marketing helps you indirectly to build your positive image and turns leads into passionate promoters of your brand.
If you don’t know what type of content you should publish in a certain stage of the customer’s buying process, kindly visit my blogpost Achieve greater succes with Lead Nurturing.
Your comments or experiences are very welcome to help us keep on writing interesting blog posts for you.
Errol van Engelen is owner/director at Bizzmaxx, a marketing service provider specialized in improving your sales funnel through Digital Marketing, Lead Generation, Marketing Solutions and Marketing & Sales Alignment.