In Today’s Content Marketing Warfare – Here are 10 Tips to Win – Part I
7 September 2013 Leave a comment
Content marketing’s purpose is to attract and retain your customers by consistently creating relevant and valuable content with the intention of changing or enhancing consumer behavior. Every online marketer develops content marketing. Or at least tries to. However, success depends on many factors and the proper course of action.
Randomly generated content without relevance and added value for the user, will only cause you to miss your targets and disappoint your target group or will not even reach them. To avoid fatal errors and failures, it doesn’t only require a well thought content marketing strategy but also willingness and resources in your enterprise. With my 10 tips I hope to provide you a good foundation to win the content marketing warfare.
1 Content instead of Advertising
Content marketing is not about direct advertising messages, but providing relevant information or entertaining content. You should therefore address potential customers indirectly through engaging content such as tips & tricks, expertise, and so on. A good example are the attractive tutorial videos published by technology companies to instruct their users.
2 Marketing Storytelling – Advertising with Stories
Stories create emotions, remain stuck in our heads and build stronger relationships with customers and influencers. Digital storytelling is one of the most effective methods to make complex information understandable and to spread your message. The promotional effect happens indirectly, and the authenticity of your company or brand is respected.
3 Share Expertise
Positioning as an expert in the field of technical skills is very important. Through the transfer of know-how, your brand can meet the information and consultancy needs of your users and at the same time generate a lot of traffic. I would recommend to concentrate on your core competences.
4 Communication with People
Content marketing requires a different approach such as SEM (Search Engine Marketing) than traditional marketing channels. Online you can communicate closely with your target group. Users have more than one need and want to be addressed accordingly. When finding a topic, it is a great advantage if you put yourself in the user perspective.
5 Offer Engagement for Viral Effects
Used selectively and dosed carefully, you can strengthen your content marketing activities enormously by adding funny and entertaining content. Humorous content shares easily and can generate a very large reach and thus strengthen awareness of your brand.
To be continued
So far part I of ‘How to Develop Excellent Content Marketing – 10 Tips for Success’. I will publish part II in a few days, so stay tuned. What is your experience with Content Marketing? Please comment, rate, share or reblog this post.
Errol van Engelen is owner/director at Bizzmaxx, a marketing service provider specialized in improving your sales funnel through Digital Marketing, Lead Generation, Marketing Automation and Marketing & Sales Alignment.