In Today’s Content Marketing Warfare – Here are 10 Tips to Win – Part II
9 September 2013 Leave a comment
In Part II of my post on developing winning Content Marketing, I am providing a few more tips to help you set up a good foundation for the content you want to share with prospects and clients.
6 Seeding – share content actively
You must actively create and share your content in your network to achieve necessary coverage. Particularly social networks such as Facebook and Twitter, press releases and news aggregators offer extensive opportunities for distribution of your content. For interesting content (Link baits) there’s also the possibility that other sites and portals refer to your content voluntarily.
7 Seeding – share content passively
Your fans share your content through integration of social plug-ins. Attractiveness of your content and correct placement of social media buttons helps to create a word-of-mouth distribution.
8 Enable user-generated content by fans and followers
Involvement of your target group in your own content marketing efforts will not only strengthen your relationship with them, but will also provide user-generated, authentic content. Opinions, ideas or suggestions on specific topics by users are usually very well received and are shared accordingly.
9 SEO Content
For Search Engine Optimization (SEO), content is increasingly becoming more important. Content marketing however, is not intended to fill the product pages with relevant and unique content. The search for solutions to problems, issues or experience reports is increasing, therefore you must addess users with the necessary information. Better Google rankings are the result. Never write for the search engines, but for the reader – so don’t offer pure keyword texts.
10 Create resources – teams and tools
Content marketing has tremendous benefits, but also requires great effort and great willingness in your company. The most important requirement for employees is that they are trained as online editors, Social Media and SEO managers who take care of creation, optimization and distribution of content. Furthermore, the team needs appropriate tools for analysis, monitoring and research. Capturing and processing current themes and opinions are essential for success. Subsequent success monitoring of created content also provides important insights to guide the strategic and conceptual direction of content marketing activities.
Blogging and Content Marketing are very powerful weapons in the struggle for daily attention. The enormous reach and brand positioning as experts in your field, in addition to SEO offer great benefits for your company.
Your turn now
What is your experience with Content Marketing and what would you like to share with our readers? Don’t forget to comment, rate, share or reblog this post
Errol van Engelen is owner/director at Bizzmaxx, a marketing service provider specialized in improving your sales funnelthrough Digital Marketing, Lead Generation, Marketing Automation and Marketing & Sales Alignment.